befrako
Who is our customer?
BEFRAKO is the exclusive distributor for Belgium and Luxembourg of the renowned sewing machine brands Singer, Pfaff & Husqvarna-Viking. They also distribute Braun, Honeywell, Revlon and Polti. You can find more information on http://www.befrako.be/home.

The needs of the customer
Koen Evers of Befrako needed one-on-one coaching sessions to support his personal growth trajectory. The Befrako team could also use some support.
Solution
Veroniek gave Koen one-on-one coaching sessions to see who Koen is and where he would like to go in the future. Both on a personal and a professional level. After Koen's personal growth trajectory, Veroniek also coached Befrako's office and sales team to facilitate the company's growth.
Key achievements in a row
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One-on-one coaching to facilitate personal growth of entrepreneur
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Team coaching to facilitate business growth
Quote
“I got to know Veroniek as a "young and passionate" lady who has an eye for supporting entrepreneurs with her empathy. After having held several long personal conversations with each other, I made the move to include Veroniek in my personal support. "
"After working closely together for a few months, I also saw her positivity and enthusiasm useful in supporting the team, both for my back office and for my sales team."
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"Today we are 7 months later and I still speak with a positive feeling about our cooperation and I will continue the cooperation."